Kate Baldwin brings over 20 years of retail, sales, operating and marketing experience to the Goodwill Board. Kate spent over 18 years as president for the Scandinavian wooden toy company BRIO overseeing their Canadian operations during which time she grew the sales and consumer brand recognition within the market to an esteemed be a “treasure of childhood” for many families. Currently Kate owns and manages the sales and marketing company, Brands in Balance, which she opened in 2006. By capitalizing on her industry experience and creating a new, efficient business model she continues to grow brands of quality toys to Canadian consumers.
Kate is also an active in the community currently serving on the Executive Board for Huron College. Her past volunteer experience is varied: Alzheimer Society London & Middlesex Foundation Board member, London Run against Ovarian Cancer, Board Member Canadian Toys Association (CTA), Canadian representative on the International Council of Toy Industries (ICTI), Campaign Cabinet Member Thames Valley Children’s Centre and is also a past Director of the London International Children’s Festival.